Bubo Matt issued a performance forecast that during the first half of 2025, revenue collection was expected to increase by at least 200 per cent per year, by over 13.7 billion yuan yuan, and net profits by at least 350 per cent per year, and by more than 4.6 billion yuan yuan per year. This performance has surpassed the year-round performance in 2024 (the year-round revenue of $13.04 billion and adjusted net profit of $3.4 billion in 2024), showing strong corporate growth.
Labubu, as the core IP in the Beast Series, has become a global phenomenon-level IP with its velvet, naughty Nordic elf image. In April 2024, Lisa, a member of the Korean women’s group Blackpink, with photographs of Labubu key buttons, was hotened, and then a group of celebrities, Rehana, Dua Lipa, and Beckham, presented Labububu products, further increasing their heat. Its “weasel” design and the blind box model have triggered a collection boom, with local fans like New York, Paris, Seoul and others often queuing at 2 a.m. to buy limited amounts. In June 2025, the Beijing Yong Lo International Auction hosted the first global Labubu auction, attracting about 200 live viewers and over 1,000 online bidders. A 1.08-metre-high, green-mint Labububu doll with a value of RMB 1.08 million has made a brand auction record. Other high-priced items include a “Swiss Labubu” sculptor kit, at a price of RMB 510,000. The auction, in which 48 items were auctioned, with a total value of RMB 3.73 million, highlighted the transformation of Labububu from a current to a high-value collection.
In 2024, Bubble Matt received $13.04 billion (106.9 per cent over the same period) and the adjusted net profit was $3.4 billion (185.9 per cent over the same period). China ‘ s continental market contributed 7.97 billion yuan (an increase of 52.3 per cent) and overseas markets 5.07 billion yuan (an increase of 375.2 per cent). The toy group (mainly Labububu) registered a surge of 1289 per cent to $2.83 billion, or 21.7 per cent of the total. The monster series IP (including Labububu) collected $3 billion in 2024, an increase of 726.6 per cent over the same period. Global expansion of companies is key to growth. As of December 2024, Bubble Matt had more than 530 shops and 2490 robot shops worldwide, including over 130 shops and 190 robot stores outside mainland China. The United States market has 26 businesses with 1.7 million members, and in the first quarter of 2025 the United States won more than the full year of 2024. The European market grew by 600-605 per cent in the first quarter and 895-900 per cent in the Americas. The corporate goal is to collect 20 billion yuan in total by 2025 and to contribute more than 10 billion yuan in overseas markets.
Labubu ‘ s global appeal stems from its unique design, its scarcely driven blind box model and the viral transmission of social media. The IP-driven strategy of bubblemart continues to attract Z generation and millennium collectors to meet their need for nostalgic and emotional ties. The company is operating efficiently, with a Māori rate of 66.8 per cent in 2024 and a reduction in stock turnover from 133 to 102 days to support its rapid expansion of production to meet market demand.