According to the information received, the issuer of ” Jedi for Life ” , the Korean game giant Krafton Inc., is in the field of artificial intelligence, and plans are to invest 100 billion won (approximately $70 million) of the huge capital to transform into an “AI priority” enterprise.
According to a press release issued by the company’s network of officials on 23 October, its CEO Kim Changhan shared the long-term vision of a thorough reorganization and transformation of the various components of the company’s operations — from work processes to internal communications to the management system. The plan aims to automate work processes through smart AI and to fully implement an AI-centred management system. This would allow staff to focus on creative activities and complex issues, rather than being held hostage by frivolous matters. Smart AI, while seemingly new, is already used in practice. According to the IBM definition, this is a strategy to use AI as the main means of increasing productivity and solving problems, while “accelerating the growth of the medium- and long-term value of the company”.
In addition to the nearly $70 million invested in the development of AI as a core solution for future operations, Krafton plans to invest 30 billion won per year (approximately $21 million) from 2026 onwards to support staff in the use of various AI tools in their work. Although funding is yet to be forthcoming, the company has indicated that it will fully implement this priority strategy this year. The shift to AI is taking place at a delicate time for the technology industry: now businesses and developers such as Electro-Technology and Small Island Surf embrace AI technology, while global investment in AI is expected to reach US$ 375 billion this year, more than US$ 500 billion in 2026. Despite warnings from analysts that the AI foam was about to break, it was clear that it had not been possible to stop the continued heavy investment of commercial giants.